diff --git a/freedommaker/builder.py b/ffreedommaker/builder.py
index 1b051e2..da19bec 100644
--- a/freedommaker/builder.py
+++ b/freedommaker/builder.py
@@ -8,7 +8,7 @@ import os
 
 from . import internal, library
 
-DISTRO_BRAND = 'Debian'
+DISTRO_BRAND = 'Trisquel'
 
 # initramfs-tools is a dependency for the kernel-image package. However, when
 # kernel is not installed, as in case of Raspberry Pi image, explicit
